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So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.
But their model is actually surprisingly hard to execute well."No one wants to say, oh, check it out, I just joined this dating site.""Getting enough people in the room all at once that it has a critical mass—it's hard," Mc Leod said.All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.